Eight seasons at Geometry. Eight distinct worlds.
From the warmth of a summer tablescape to the eerie atmosphere of a Halloween dinner, each campaign was conceived, directed, and organized to give the collection a life beyond the product. Every shoot began with a moodboard and ended with a memory.
From on-set creative direction to prop sourcing, the process was deeply hands-on and collaborative — built around a shared belief that the product deserved to be experienced, not just seen.
Contribution: Creative Direction — Campaign Concepting — Styling and Prop Sourcing — Photography Direction — Production Management — On-Set Direction — Cross-functional Collaboration
Creative Direction