Design Direction and Creative Strategy

Every collection starts with listening — to the season, the culture, the quiet shift in what people are reaching for.

At Geometry, I built and led the Artist Collective — a curated community of 100 artists from around the world, each with a distinct and deliberately preserved voice. Seasonal and evergreen collections were drawn from this roster and merchandised across 20 product categories, guided by trend research, color direction, and a creative system built from scratch.

One hundred voices. One coherent universe.

Contribution: Collection Curation and Creative Strategy — Artist Collective Development and Direction —Trend Research and Color Direction — Product Line Merchandising — Timeline and Systems Development — Cross-functional Leadership